Next-Gen Physio
Case Study: Next Gen Physio – Google Ads Success
Client Overview
Business Name: Next-Gen Physio
Industry: Physiotherapist
Location: Kotara, New South Wales
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Next Gen Physio, a leading physiotherapy clinic, wanted to improve its online visibility and attract more clients through Google Ads. While they had been running ads in previous years, their results were inconsistent, and they lacked in-house expertise to maximise their return on investment.
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The Challenge
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Inconsistent Google Referrals: Previous years saw fluctuating referral numbers, with some months experiencing sharp declines.
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Limited Google Ads Knowledge: The team lacked the expertise to optimise campaigns for better performance.
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Underutilised Budget & Keywords: Their ad spend was not fully optimised, leading to missed opportunities in attracting high-intent users.
Our Approach
To address these challenges, I took a strategic approach to revamp their Google Ads, ensuring consistent growth and long-term success.
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Google Ads Account Optimisation
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Restructured the account to improve targeting and ad performance.
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Refined ad copy and creatives to boost engagement and click-through rates (CTR).
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Conducted in-depth keyword research to target high-converting search terms.
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Implemented a smarter bidding strategy to focus on conversions rather than just clicks.
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Introduced negative keywords to eliminate irrelevant traffic and reduce wasted spend.
Ad Extensions & Landing Page Enhancements
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Added callout extensions, sitelinks, and location extensions for greater visibility.
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Provided recommendations for landing page improvements to increase conversion rates.
Conversion Tracking & Data Analysis
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Set up advanced conversion tracking to measure lead quality effectively.
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Regularly analysed data and adjusted campaigns to maintain a high return on ad spend (ROAS).
Training for Internal Team Development
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Trained a Next Gen Physio team member on Google Ads best practices.
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Provided ongoing support to ensure they could manage and optimise campaigns independently.
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Results
Following these improvements, Next Gen Physio experienced significant growth in Google referrals compared to previous years. Across multiple months, they saw an increase of over 100% in referrals compared to the previous year, with some months achieving even greater success. Notably, May saw a 516% surge in referrals, and August experienced a 129% increase.
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Beyond just numbers, these improvements led to consistent and sustainable growth, eliminating the sharp declines seen in previous years. With a structured Google Ads strategy and in-house expertise developed through training, Next Gen Physio is now better positioned to continue scaling its online presence.
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​Conclusion
By implementing a data-driven Google Ads strategy and empowering the Next Gen Physio team with the right skills, we transformed their digital marketing performance
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Want to achieve similar results for your business? Contact Iconic Marketing today to optimise your Google Ads and drive growth! Book a Free Consultation.
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Why Choose Us?
At Iconic Marketing, we don’t just run Google Ads—we craft data-driven strategies that maximise ROI. From precise keyword targeting to conversion-focused optimisation, we ensure your budget works smarter, not harder.
Whether you need full campaign management or team training, we help you attract high-quality leads and scale your business with confidence.
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Stop guessing and start growing. Partner with Iconic Marketing for smart, effective marketing that gets results!
