Coastal Threads

Case Study: How Strategic Marketing Transformed Growth for Coastal Threads

Client Overview

Business Name: Coastal Threads
Industry: Boutique Retail (Apparel)
Location: Coffs Harbour, New South Wales

​

The Challenge

Coastal Threads, a boutique apparel store in Coffs Harbour, faced several challenges common among small retail businesses:

• Inconsistent Branding: Their brand messaging lacked cohesion, leading to customer confusion.

• Low Social Media Engagement: Despite having social media accounts, their posts received minimal interaction.

• Stagnant Sales Growth: Walk-in traffic was steady, but online sales were underperforming.

Our Approach

Iconic Marketing collaborated with Coastal Threads to implement a tailored marketing strategy focusing on three key areas:

​

1. Strategic Marketing Plan

• Brand Audit: Conducted a comprehensive review of existing branding materials and customer perceptions.

• Positioning Strategy: Redefined their unique selling propositions to differentiate them in the local market.

• Marketing Roadmap: Developed a 6-month plan outlining targeted campaigns and promotional activities.

​​

2. Social Media & Content Strategy

• Content Calendar: Established a schedule featuring a mix of product showcases, customer testimonials, and behind-the-scenes content.

• Engagement Tactics: Introduced interactive posts, such as polls and Q&A sessions, to foster community interaction.

• Influencer Partnerships: Collaborated with local influencers to expand reach and credibility.

​​

3. E-Commerce Optimisation & Email Marketing

• Google Merchant Center: We set up and optimised Google Merchant Center to ensure accurate product listings, increase visibility on Google Shopping, and drive targeted traffic to the website.

• Email Campaigns: Launched personalised email campaigns featuring exclusive offers and new arrivals.

• Customer Feedback Loop: Implemented post-purchase surveys to gather insights and improve services.

​​

Results

Social Media Engagement: Before - Average of 10 likes/post. After 4 Months - post Increased to 75 likes/post

Online Sales: Before - 5 orders/month. After 4 Months - Grew to 30 orders/month

Email Open Rate: Before - 8%. After 4 Months - Elevated to 28%

Customer Satisfaction: Before - Moderate. After 4 Months - High, with positive reviews

​​​​​​

Client Testimonial

"Partnering with Iconic Marketing was a game-changer for us. Their strategic approach and hands-on support revitalised our brand and boosted our online presence. We're now more connected with our community and seeing tangible growth in sales." – Angela, Owner of Coastal Threads

​

Conclusion

This case study illustrates how Iconic Marketing's strategic initiatives can help small businesses like Coastal Threads overcome marketing challenges and achieve measurable growth. By focusing on cohesive branding, engaging content, and optimised online strategies, we empower businesses to thrive in their markets.

​

Interested in similar results for your business? Let's discuss how Iconic Marketing can assist you. Book a Free Consultation

​